Icons for Awareness
Research
Many brands that sell items for body care, makeup or fragrances, usually test their products on animals to see if the ingredients are safe for the customers. Some of these brands are Crest, L’Oreal, Ponds, Victoria Secret, Shiseido, Oriflame, MAC, Johnson&Jonson, etc. The problem is that before creating a new product, in the laboratories they use rabbits, rats, guinea pigs, monkeys, frogs, dogs, birds, cats, and other animals to apply chemicals that are harmful. These “experiments” can last for weeks to months depending on the reactions the animals have, and most of the time they get killed by these procedures.
Sketches
For the sketches I tried to illustrate some ideas that capture the animal innocence and the cruelty behind the product that we use in our daily lives. In this case I focus on cosmetics such as lipstick mascara, make up, etc.
Final Product
For the final design I decided to take some inspiration from real cosmetics advertising and create something similar but with the opposite meaning.
