Experimental Design
Project
The purpose of this project is to create a unique unboxing experience for the user. I was tasked to create an original packaging for a cheap object; in this case I am using Hershey’s miniatures chocolates. The goal was to produce an emotional reaction from the user, and at the same time elevate the value of the item that is inside.
Process
For the construction of the box, I research different packages that would be interesting for the user. I decided to use a box that would raise the product when it is being opened. Since it has to reference another object, I looked for musical boxes as inspiration for the external design.
Sketches
This packaging consists in two boxes. In order to raise the product when opening the box, I needed a smaller box on the inside as a base to hold the product. Meanwhile, the bigger box has wings that are connected with ribbons that go under the smaller box. This way when the wings are open they pull the ribbons and lift the smaller box.
